10 Etsy Alternatives for Online Sellers in India (2026)

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10 Etsy Alternatives for Online Sellers in India (2026)

The ten Etsy alternatives fall into two groups, own-store builders such as Shopify, Squarespace, Wix, Big Cartel, Ecwid and WooCommerce that charge a monthly plan instead of a commission, and marketplaces such as Amazon Handmade, Bonanza, TikTok Shop and eBay that bring their own buyers, plus Indian marketplaces like Flipkart, Myntra, IndiaMart and Meesho.

Key takeaways

Etsy charges a listing fee that is a flat rate charge of $0.20 USD per listing, charged regardless of whether or not the item listed sells [1].
Etsy charges 6.5% of the total order amount as a transaction fee, applied to the item price along with shipping and gift wrap [1].
India is one of nine countries where Etsy charges a Regulatory Operating fee, set at 0.05% on item price plus shipping cost and gift wrap [2].
Own-store builders such as Shopify, Wix and Squarespace charge a monthly plan and no marketplace commission, while marketplaces charge referral or final value fees on every sale [3].
A Nuho India custom shape sticker starts at ₹79 and a personalised 3D printed name keychain at ₹129, so testing a second channel needs very little stock money.

Why sellers look for Etsy alternatives

Etsy, Inc. was founded on June 18, 2005, has its headquarters in Brooklyn, New York City, and reported revenue of US$2.88 billion for 2025 [6]. The marketplace is used by individuals as a part-time business and as a marketplace for handmade, vintage or recycled goods, in addition to items that differ from mass-produced products [6].

The fee structure is the first thing sellers notice. Etsy raised its transaction fee from 5% to 6.5% in 2022 and made Offsite Ads mandatory for sellers over $10,000 in revenue, which takes another cut off the top [4]. Running a business on Etsy also means giving up access to customer data, so you are limited in terms of branding and marketing [3].

Craftybase puts the risk plainly. If Etsy changes its algorithm, suspends your shop or shifts its policies, there is not much you can do about it, and you do not own the relationship with your customers [4]. The answer is not necessarily to leave. Most makers are better off adding a second channel, because any single platform is a concentration risk [4].

The 10 Etsy alternatives at a glance

The table combines the eight alternatives in Shopify's comparison with two additions from Craftybase's 2026 comparison, and every price below is the figure those two guides published for that platform [3][4].

Platform	Type	Published pricing	Best for
Shopify	Own store	Starting at $5/month	Long-term growth and owning customer data
Squarespace	Own store	Starting at $16/month billed yearly	Design-led brand sites with ecommerce
Wix	Own store	Starting at $17/month	Beginners who want flexible site building
Big Cartel	Own store	Free for up to 5 products, paid plans available	Very small handmade catalogs
Ecwid by Lightspeed	Own store	Starting at $5/month	Adding ecommerce to an existing site or social presence
WooCommerce	Own store on WordPress	Free plugin, hosting typically $10 to $30 per month	WordPress flexibility
Amazon Handmade	Marketplace	No monthly fee after approval, 15% or $0.30 referral fees apply	Amazon-scale reach for handmade products
Bonanza	Marketplace	$14.99 set up fee, $0.25 transaction fee on all sales	Sellers who want a marketplace model
TikTok Shop	Social marketplace	Free to list, about 8% referral fee	Visual and viral products
eBay	Marketplace	Non-refundable listing fee, final value fee usually 10% to 12%	Reach beyond a single storefront

eBay charges a non-refundable listing fee for each product plus a final value fee, usually between 10% and 12% of the total amount of the sale including shipping and handling [5].

Own-store builders: what you actually pay

Shopify is the best Etsy alternative for sellers who want to own their brand and customer data, and with Shopify sellers pay no listing fees, own their customer data and have full control over store branding [3]. Shopify's own guide also notes you can manage Etsy listings from your Shopify dashboard, so the two channels can run side by side [3].

Big Cartel is built for craft sellers and can list up to five products on its free plan, which makes it a low-cost way to test whether a storefront converts [3]. Craftybase prices Big Cartel paid plans at $15 a month for up to 50 products [4].

WooCommerce is a free WordPress plugin that turns a WordPress site into a full online store, and you pay for hosting, typically $10 to $30 per month, but not for the software itself [4].

Squarespace and Wix need a closer look, because the two guides quote different entry prices. Shopify lists Squarespace starting at $16 a month billed yearly and Wix starting at $17 a month [3], while Craftybase prices the Squarespace commerce plans required for selling at around $36 a month and Wix business plans at around $29 [4]. Check that the plan you pick actually includes checkout before you commit.

Marketplaces that bring their own buyers

Marketplaces solve the traffic problem and create a rules problem. Amazon Handmade offers makers an Amazon storefront, shipping through Fulfilment by Amazon, no listing expiration and analytics, and it takes a 15% referral fee with a $0.30 referral fee minimum per transaction [3].

Bonanza is a marketplace like Etsy where you can sell art, crafts and collectibles alongside other vendors, it is free to list items, and it charges final value fees like Etsy [3]. TikTok Shop is free to list with about an 8% referral fee, and Craftybase files it under visual and viral products [4].

The trade-off is the same on every marketplace. Marketplaces like Amazon Handmade provide the shoppers, but they also set the rules and have high competition, and on a marketplace you rely on their algorithm for SEO and traffic [3].

Selling in India: the marketplaces Etsy does not cover

Shopify's India guide lists twelve online selling sites, and the Indian entries are worth knowing even if you stay on Etsy [5]. The guide was published on 14 July 2023, so treat its fee figures as a starting point and confirm current rates on each platform before you list.

Indian platform	What the guide says about fees
Flipkart	Commission fees vary based on the product category and sub-category, shipping calculated on product weight and pincode
Myntra	Only business entities can list, flat commission of 4-5% depending on product category and brand
IndiaMart	No commission or transaction fees on sales, minimum of 3 products or services for a free listing page
Meesho	No commission fees on sales at the time the guide was published
Snapdeal	Commission fee varies depending on the type of product and the selling price
Shopclues	Pay-when-you-sell commission ranging from 6-10% or higher based on product category

Myntra allows only business entities to list products on their marketplaces, and charges a flat commission of 4-5% depending on the product category and brand [5]. IndiaMart does not charge any commission or transaction fees on the sales you make, but you are required to list a minimum of three products or services for your free listing page [5].

What Etsy charges today

Etsy charges a listing fee that is a flat rate charge of $0.20 USD per listing, and this fee is charged regardless of whether or not the item listed sells [1]. When a sale happens, Etsy charges 6.5% of the total order amount, and that fee applies to the total cost of the item along with shipping and gift wrap [1].

Payment processing fees are a set rate plus a percent of the total sale price of the item, and this rate and percent vary by country [1]. On top of that, India is charged a Regulatory Operating fee of 0.05%, sitting between Canada at 0.50% and France at 1.14% on Etsy's own country table [2].

Those numbers matter for pricing. A seller who undercuts on price while paying a listing fee, a 6.5% transaction fee, a payment processing fee and a regulatory fee has less margin left than the sticker price suggests, and that gap is exactly where an own-store builder or a no-commission marketplace becomes attractive.

How to choose between a marketplace and your own store

Start with the question Shopify's guide asks first, whether you want marketplace reach or store control. Marketplaces provide the shoppers but set the rules, while a website builder gives you total control over your brand and email marketing lists [3].

Next look at the fee structure. Some platforms take a small cut of your sales, others charge a flat monthly fee plus a small transaction fee, and both are usually cheaper than paying a listing fee for every product you want to list [3].

Finally look at migration effort and future plans. Moving a large catalogue manually is painful, and if you plan to grow to a thousand products, it is cheaper to pick a commerce platform now than to migrate again in two years [3].

What to sell first from India

Nuho India is a digital manufacturing, personalised 3D printing and custom vinyl sticker brand based in Coimbatore, Tamil Nadu, that ships pan-India via Delhivery and Bluedart, with 24 to 48 hours manufacturing for standard orders. Those are the facts published in Nuho's own agent documentation, and they matter when you are promising a delivery date on a new channel.

Three catalogue items make a sensible first test listing:

Custom Shape Stickers, upload your design at ₹79, the lowest-risk way to see whether your designs sell.
Custom Name Keychain, personalised 3D printed name at ₹129, a personalisation product that photographs well in a marketplace grid.
Custom 3D Printed Car Numberplate Keychain at ₹99, a distinctly Indian product with a ready buyer audience.

Before you list anything, read Vinyl vs Paper Stickers: Which Survives Indian Weather so your product description promises the right material, Custom Labels for Small Businesses in India for packaging and label ideas, From Home Kitchen to 41 Stores: Branding Lessons for Small Businesses for a brand-building case study, and Custom 3D Printed Keychains for Business: Branded Corporate Gifting if bulk orders are the goal.

Frequently asked questions

What is the best Etsy alternative for a seller in India?

For most sellers the best Etsy alternative depends on whether you want traffic or control. Marketplaces such as Amazon Handmade and eBay bring buyers but set the rules, while own-store builders such as Shopify, Wix and Big Cartel charge a monthly plan and give you the customer relationship [3].

How much does Etsy charge sellers in India?

Etsy charges a listing fee of $0.20 USD per listing, a transaction fee of 6.5% of the total order amount, payment processing fees that vary by country, and a Regulatory Operating fee of 0.05% for India [1][2].

Do I need my own website to leave Etsy?

No. You can move to another marketplace instead, and Bonanza, Amazon Handmade and TikTok Shop all give you a storefront without building a site, though each charges fees on your sales [3][4].

What can I sell alongside an Etsy shop from India?

Custom die-cut stickers and personalised keychains are practical second-channel products, because they are made to order, need little storage and can be priced in INR. Nuho India manufactures them in Coimbatore and ships pan-India with tracking.

Conclusion and next step

Etsy alternatives are not a replacement so much as insurance. Keep the Etsy shop if it earns, add one own-store builder or one marketplace from the table, and you spread the risk of a single platform's fees, algorithm and policies across two channels.

Your next step this week is simple. Pick one row from the table above, open its free trial or free plan, and list the same five designs you already sell on Etsy, using the prices you charge today so the comparison is honest.